Sherri Haab is a freelance illustrator and jewelry and craft designer who founded Shrinktastic Plastic. She has since transitioned the Shrinktastic Plastic company over to her niece, Brennyn Torres. Sherri is known for tracking trends in the craft industry and educating consumers about how to use new products and techniques. Plastic shrink art is a medium favorite for Sherri as she remembers using the form in the early 1970s. Sherri remembers going to the butchers with her mother to go buy "liver lids." The lids were clear plastic with red stripes along the edge. Liver used to come in the plastic container that the lid fit, and Sherri's mother would purchase sets of the lids. They used the lids to craft shrink art and copy comic book characters with permanent markers at home. When heated in the oven, the lids would shrink into pendant-sized pieces with red and white candy-striped borders. She remembers making shrink art jewelry before shrink art supplies were sold in stores, often punching holes and attaching the pendants to charm bracelets. Sherri founded Shrinktastic Plastic, and hopes to spread the same joy she had as a child through shrink art.